The Hidden Meanings Behind
Famous Logo Colors

Not the visual representation of the company, but custom logo design is the one that shows the values of the company. Among many decisions, before making logo designs, color is the biggest concern. Unfortunately, many take it as an insignificant thing. But, if we observe, we will see how the color choice of big brands has an impact on their success. The proven fact is that, within a span of 60 seconds, a person makes a subconscious judgment about the environment, people and product.

And, the interesting fact is that about 60% of the assessment is based on just colors. And, so we can say that a logo has the power to break or make your customers. Whether, you realized it or not, but it also influences on your decision to buy or not, if you are a customer. Because, it is the psychology of humans to associate the fonts, colors and design with the qualities of different products.

Even, the professionals suggest to take care of the values and personalities of your target audience at the utmost priority. It is not about marketing your brand, rather one should consider it for keeping an eye on the trends or on the color and design of favorite brands.

So, let’s check out the logo color of different companies to find the meaning behind them.

What a Red Logo Says About Your Brand:

The people working in a blue environment are found to be more productive, in comparison with any other color. Blue represents calm and peace. It is the color of oceans, seas and sky, and that’s the reason it is considered to be a secure and peaceful color. Unlike red, it controls the appetite. And, so is not considered as an attention grabbing color.

The added benefit of this color is that, it is like by both men and women. So, if you are in confusion about deciding your logo color. This suits the best for you. That being said, it is universally-liked, your logo design will have a great image. The famous brand Dell and Oral-B are using this color, and are more professional and stable names. The businesses that involve food must not use this color.

What an Orange color Says About Your Brand:

Orange is associated with enthusiasm and to activate the brain. Also, it is famous in food industries because of having eye-catching nature and is being aggressive. You have seen the logo of a famous drink, Fanta. And, will experience the friendliness and pleasant feelings, even just by seeing. So, the brands that want to show with a combination of inspiration and friendliness, can choose this color.

Firefox Browser, Gulf and the Harley Davidson are some other famous companies, showing their products as a light-hearted with confidence.

What a Yellow Logo Says About Your Brand:

For showing optimism and happiness, yellow color is used. Not surprisingly, all of you have seen the classic smiley face. That always evokes the emotions of encouragement, warmth and positivity, no matter what your mood is. So, the custom logo design companies can also associate them with the pleasure and warmth. Other than conveying a message of happiness, it can also use to make others, aware of the things. Like, you have seen the traffic lights and the road signs.

The only precaution, while using with this color is not to use such shade that can cause strain on the viewer’s eye. Famous companies using this color are, Best Buy, Sun chips and Nikkon.

What a Green Logo Says About Your Brand:

A sign of health, freshness and calm, Green is used for the healing and relaxation purpose. Since, healthy vegetation has green color, so it is used for showing the association with health and nature. That’s the reason, America’s favorite store” Whole Food” use it in its logo. Companies that want to show strong ethical practice in their environment, can use this color.

Additionally, it is a good choice for the companies who are involved in the finance, so as to remind their customers about money. And, hence it is also a symbol of money and wealth. Some examples are Tropicana, Morning Star farm and John Deer.

What a Blue Logo Says About Your Brand:

The people working in a blue environment are found to be more productive, in comparison with any other color. Blue represents calm and peace. It is the color of oceans, seas and sky, and that’s the reason it is considered to be a secure and peaceful color. Unlike red, it controls the appetite. And, so is not considered as an attention grabbing color.

The added benefit of this color is that, it is like by both men and women. So, if you are in confusion about deciding your logo color. This suits the best for you. That being said, it is universally-liked, your logo design will have a great image. The famous brand Dell and Oral-B are using this color, and are more professional and stable names. The businesses that involve food must not use this color.

What a Purple Logo Says About Your Brand:

The classic color is representing the nobility and wealth. Evoking the feelings of wisdom and imagination, it is said to be the color of magic and mystery. This color is used by beauty brands, most of the time. So, a purple takes you out in the world of imagination. And, is considered to be the sign of luxury.

Consumers who want to be wise, are attracted to this color. Also, having the feeling of mystery and magic, it attracts those who are inclined towards these attributes. Famous names like, Cadbury and Fedex corporation, use the purple color in their brands, and is showing the sign of success and wealth.

What a Black Logo Says About Your Brand:

Companies like the BlackBerry and Gucci are the symbols of Elegant and exclusivity. If your product is somehow exclusive and mysterious, use black color in your logo. In fact, black is associated with luxury products.

If you don’t want to attract the attention of customers. Rather, you want to see a sense of elegance and strong reputation, then you must go for black color in your logo designs. Obviously, you will not use flashy colors for sending your message.

What a Pink Logo Says About Your Brand:

Companies who want to target women, pink color is the best. Actually, it is associated with sweetness, and shows feminity. That’s why used in the fun land logos, so as to evoke the emotions of playfulness. There is a good chance of success, when your target audience is women and children. For example, if you deal with food products, you are supposed to use this color and, can easily convey the message of your company. Barbie and Dunkin Donuts are the examples.

It is pretty sure that different colors have different meanings. And since, corporate branding is the main thing to present a positive image of strength and power. So, the thing to keep in mind is using them in accordance to your brand and product.

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