Want to share 5 ways to include keyword intent into your marketing to break up your Thursday, marketers ➡️ https://bit.ly/3jVLnxG:
1. Run a Keyword Intent Competitive Analysis
Research your competitor and filter for transactional keywords. Then, review the top pages bringing in transactional and commercial traffic. This could give you some new intent-based content ideas that could bring high intent traffic to your own site.
2. Run a Keyword Gap Analysis
The Keyword Gap tool is one of the tools that was updated with our new Keyword Intent feature. Keyword Gap compares you and your competitors and you’ll be able to see if your competitors are getting traffic from searchers in the buying process that may make strong additions to your own campaign.
3. Find low difficulty + high intent keywords
Using the Keyword Magic Tool, you can enter a seed keyword and then apply the intent filter. Next, use the KD% filter to uncover “Easy” or “Very Easy” keywords and you’ll have a list of specific keywords that are low competition and high intent.
4. Map keyword intent clusters to your content marketing strategy
Keyword intent mapping prioritizes important keywords and ensures you cover each stage of the buying journey with relevant content.
5. Track growth based on search intent with Position Tracking
Since the Position Tracking tool can now filter your custom list by intent, you can track your clusters of keyword intent separately.