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Adidas modernizing ERP system with new cloud platform

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Thrilled that adidas, one of the largest sports brands in the world, has selected Amazon Web Services (AWS) as its preferred cloud provider for SAP workloads. With this announcement, adidas will migrate its SAP environment to #AWS and implement a modern SAP S/4HANA platform, enabling them to digitize core business processes across its value chain to provide better consumer experiences, become a more data-driven business & support new business models such as direct-to-consumer.

Look forward to working with Markus Rautert & the entire adidas team on its SAP & #digitaltransformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping & personalized offers.

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